Established in 1979 C W Sellors is one of the UK’s leading independent jewellers, bringing the finest selection of luxury jewellery & watches from leading designers & brands. We have a huge selection of fine, fashion & fun jewellery available across each of our 12 boutiques based mainly around the midlands & northern England.

We aim to offer a mutli-currency sites for worldwide sales and delivery. As we sell premium luxury jewellery and watches we offer an award winning customer services.

We offer 15% commission and some of our products retail over £10,000 so this is a great return for your effort. We will offer tel and email support for or affiliates and supply the best resources that we can.

We offer 0% finance to our customers alongside free next day delivery to our UK customers. See our finance page for details.

Discount Code

Offer CWS5 and give customers 5% OFF every order!


As an official stockist of all the brands we sell you get the genuine stamped manufacturers warranty. Beware of non authorised retailers where you may receive an invalid warranty.


We offer free gifts with purchase with every order over £1,000. You should be able to select these through the checkout process.

0% FINANCE ONLINE fro our customers

Complete your finance application online and get an instant decision. No deposit required and no need to sign any paperwork, it’s all done online.


Tell us your ring size or wrist dimension and our expert jewellery technicians will make sure your item is sent to you exactly as you have requested so its ready to wear the instant it arrives.


Using the finest wrapping paper and ribbon bows, your watch will arrive perfectly gift wrapped.


Next day delivery by 1pm anywhere in the UK. All fully insured for your peace of mind.


You have 30 days to try your items on in the comfort of your own home, if you dont like it then return to us for free.


We specialise in both jewellery & watches, all our staff are experts in their fields and are passionate about the products we sell.

We believe in exploring new brands and new ideas, we are always interested in the launch of new products and believe we have helped many watch brands to launch in the UK and to be highly successful. We hold regular store events and invite all our previous customers, these range from exclusive new product launches to celebrating a brand’s birthday.

Thanks to the Paydot’s hub tracking technology, you will be credited for sales tracked from and store too, even if the customer uses only your C W Sellors tracking link.